![]() Multilingual content will also reduce incorrect purchases, refunds and returns for the sellers. ![]() By enabling regional languages on ONDC, we want to enable local buyers to discover, evaluate and buy products after correctly assessing them. Koshy adds, "We have a thriving customer base in tier II, tier III, and cities beyond that. Highlighting the importance of multilingual content on the network, ONDC MD, CEO, T Koshy stated that the network is pushing more regional Indic languages for both the buyer and seller applications to help faster adoption and widespread use of the Government-backed network. However, the majority of these online buyers are non-English speakers and relate more to businesses that offer communication/content in their native languages. Over 43% of the Indian population are internet users and have been conditioned to buying online during the pandemic. Also, native languages inspire customer confidence and 64 per cent of customers are willing to pay more for products or services offered in their native language. Research suggests that 68 per cent of online customers like to interact with businesses in their local language. By enabling buying on ONDC in local dialects and regional Indic languages, Mystore aims to make e-commerce convenient and seamless for buyers pan-India who converse in diverse languages. The latest multilingual addition to Mystore Buyer App is aligned with the government's vision to make e-commerce easier not only for sellers, but also for buyers living in smaller cities and hinterlands. The multilingual Mystore Buyer App now supports three languages namely, Kannada, Hindi and English to facilitate seamless buying for buyers across India in their native/preferred language. ![]() Gurugram (Haryana), December 1 (ANI/PRNewswire): Mystore®, the first ONDC-connected marketplace, upgrades its ONDC Buyer App to make it multilingual.
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